Frequently Asked Questions

What exactly does Not Small Digital do?

Not Small Digital helps growing businesses and small marketing teams identify what matters most, create a practical plan, and move marketing projects forward.

Think of it as a combination of strategy, project leadership, and hands-on support designed to help teams make progress—not just stay busy.

How is this different from hiring a marketing agency?

Most agencies focus on delivering specific services or channels.

Not Small Digital focuses on helping you determine what deserves attention, align the right people, and ensure important work actually gets completed.

In many cases, I work alongside existing agencies, freelancers, or internal teams rather than replacing them.

Do you execute marketing work or only provide strategy?

Both.

Some clients need help identifying priorities and creating a roadmap. Others need a partner who can help manage projects, coordinate vendors, improve reporting, and support execution.

The level of involvement depends on your needs.

Who do you typically work with?

I primarily work with:

  • Business owners without a dedicated marketing leader
  • Small marketing teams that need additional strategic support
  • Organizations managing multiple vendors, agencies, or stakeholders
  • Teams struggling to move important projects forward
What if I already have a marketing team?

That's often the best fit.

Many teams don't need additional marketers. They need help with prioritization, project leadership, cross-functional coordination, and creating momentum around important initiatives.

What if I already work with an agency?

That's perfectly fine.

I frequently work alongside agencies, freelancers, developers, and other partners to help ensure everyone is aligned and focused on the same priorities.

My role is often to bridge the gap between strategy and execution.

What is the Marketing Momentum Assessment?

The Marketing Momentum Assessment is a complimentary review designed to identify the biggest roadblocks preventing marketing progress.

Together, we'll evaluate your current priorities, challenges, and opportunities to uncover where your team is getting stuck and what actions are most likely to create momentum.

 

What happens after the assessment?

You'll receive a personalized Marketing Momentum Snapshot outlining:

  • What's working
  • What's slowing progress
  • Key opportunities
  • Recommended next steps

From there, you can implement the recommendations yourself or explore ongoing support if it makes sense.

There is no obligation to continue working together.

Do you offer one-time projects?

Yes.

Some clients engage me for a specific initiative, audit, reporting framework, website project, or strategic planning effort.

Others prefer ongoing support through a longer-term partnership.

What does ongoing support look like?

Ongoing support provides access to strategic guidance, project leadership, accountability, and hands-on marketing support.

Rather than hiring a full-time marketing leader, many businesses use this model to gain experienced marketing leadership on a flexible basis.

How long do clients typically work with you?

It depends on the challenge.

Some engagements last a few weeks. Others begin with a 90-day initiative and evolve into a longer-term partnership.

The goal is always to create meaningful progress—not unnecessary retainers.

 

What industries do you work with?

I work with a variety of industries and business models.

My experience spans digital marketing strategy, websites, analytics, SEO, reporting, customer experience, marketing operations, franchise marketing, and eCommerce.

Because my focus is on helping teams prioritize and execute, success is often less about industry expertise and more about solving operational and marketing challenges.

How do I know if we're a good fit?

We're probably a good fit if:

  • Marketing feels busy but progress feels slow
  • Too many projects are competing for attention
  • Important initiatives keep getting delayed
  • Leadership wants clearer visibility into results
  • Your team needs help turning priorities into action

If that sounds familiar, start with a conversation or a Marketing Momentum Assessment. It will quickly become clear whether I can help.

 

Let's Connect

Small teams are powerful, imagine what we can achieve together.